Happy Holidays from Fox Music 2010!

I have to keep one-upping myself with these holiday cards at work.   It all started in 2003 when I did an “e-card” in Flash, hosted it on a website, and sent out the link.  Every year it keeps getting to be more work and more complex.  You can see some old one’s here:  2008 and 2009.  As I mentioned in this post, this year we did a tilt shift video and added in a stadium card trick.  It was a lot of pre-production this year.  Emily Coey pained all of the free poster boards we got from Fox Marketing.  Hey, it’s the ultimate recycling, they were going to toss them!   I tested and tested and tested with my Canon 5D Mk II and the 24mm Canon TS-E lens, and with a 50mm lens.  I kept pulling my poor co-workers outside and making them “stand there” and then “move around!”.   I tried just using stills (@ 6fps) kinds of like the one Sam O’Hare did for Coachella and it was cool but seemed like a lot more post production than I was willing to do and video looked just as cool.

So day of shoot I was a nervous wreck.  Even with all of my testing I hadn’t acheived the proper focus I was looking for in the shot.  The quality of tilt shift is that the plane of focus is very narrow and specific.  With such a long distance between me and the subject, and the fact that they look so tiny, made focusing hard.   The night before the shoot I was freaking out and started researching focus on my camera and found a great interview with Vincent LaForet on the Canon website.  I got some tips and the next morning tried again and gained my confidence back!

The actual shoot was super fun and exhilarating.   I want to do it again and apply everything I’ve learned so far to make a better video.  That said, I am happy with the results.  The e-Card is fun, funny and entertaining.   Enjoy.

One Response to “Happy Holidays from Fox Music 2010!”

  1. […] work.   The pressure to top myself every year gets greater every year.   I though of this concept two years ago but didn’t do it last […]

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